![More TikTok Users Turning To App For News: Report More TikTok Users Turning To App For News: Report](https://c.ndtvimg.com/2020-06/g5gh3v_tiktok-generic-unsplash_625x300_29_June_20.jpg)
Information organizations are competing with TikTok and different social media platforms, the report stated.
New York:
The share of TikTok customers who commonly entry information by way of the app rose to 43% in 2023 from 22% a 12 months earlier, in response to a brand new research from the Pew Analysis Middle, which discovered half of U.S. adults get at the very least some information from social media.
Information organizations are competing with TikTok and different social media platforms for shoppers’ consideration and advertisers’ budgets, with many looking for methods to interact TikTok’s giant and coveted Gen Z viewers.
Pew’s evaluation of reports consumption by Individuals, based mostly on a survey of 8,842 U.S. adults carried out from Sept. 25 to Oct. 1, 2023, discovered information web sites or apps had been utilized by 67% of these surveyed.
Meta-owned Fb is the most well-liked social media platform for information, with 30% of Individuals saying they commonly entry information there, adopted by YouTube with 26%, Instagram with 16% and TikTok with 14%, Pew discovered.
Information consumption on Fb persists regardless of Meta’s efforts to scale back the prevalence of reports and different civic content material on its platforms lately because it faces regulatory stress in key markets all over the world.
Common information shoppers on Nextdoor, Fb, Instagram and TikTok usually tend to be ladies, Pew discovered, whereas common information shoppers on Reddit, X, LinkedIn and Alphabet-owned YouTube usually tend to be males.
Below proprietor Elon Musk, common information shoppers on X, the platform previously named Twitter, are roughly break up politically, with 46% Republican or Republican-leaning, and 49% Democrat or Democratic-leaning, in response to Pew.
(Aside from the headline, this story has not been edited by NDTV workers and is printed from a syndicated feed.)